Wednesday, September 02, 2009

Learn Somethin' From Those Kids on the Rachel Zoe Project


I'll admit it, I watch The Rachel Zoe Project on Bravo. Not only because I support everything my other baby-daddy (and fellow BU alum) Andy Cohen does, but because I glean valuable career lessons from the show. Yes, I approach my job as a publicist just like Rachel does, with a swath of fur hanging over my shoulder (well, I will this fall/winter) and a venti latte in hand, thinking very hard about consumer engagement. While Rachel calls up designers to alter their confections, I turn trends into...headlines. But as obsessed as I am with Rachel and her catch-phrases (sadly, I have none except "please," "thank you," and "have you eaten")I also love watching the dynamic between her two assistants, Brad and Taylor. These three characters represent the trinity that I think exists in any creative/professional environment - it's a union that's fraught with tension and angst, but ultimately, if everyone knows and embraces their role, can be quite fulfilling for all parties. Sadly, Taylor hasn't gotten the memo and that's probably why she'll soon be fetching coffee for Brad, her whiny and tear-prone underling (with a devastating proclivity for oversized bow-ties).

Brad, like many gay men, is only too happy to swaddle his boss in attention and praise. Whereas Taylor wields her superior skill over everyone, including her boss Rachel, Brad just tosses on a pom-pom hat and makes Rachel laugh. He cares about his boss, whereas Taylor sees her as a stepping stone. In the trinity of creative pursuits, there's the scatter-brained ringleader (Rachel), the know-it all martyr (Taylor) and the smart but more importantly likable heart of the operation (Brad). Though I don't cry at work, I empathize with Brad because I, too, have a heart. And that's what I bring to work - before I deliver bad news or assail my boss with a litany of boring client updates and my own personal demands I make sure the big cheese has a coffee and biscuit in hand.

Is this a gay trait or a human flaw? I don't know, but I definitely see it as a competitive advantage in an increasingly topsy-turvey career landscape. What I'm trying to say, kids, is that those rumors about the gays taking over the world are quite true. And they're not doing it with huffing, puffing and sass, they're doing it with charm. Learrrn somethin', Taylor.

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