Thursday, November 20, 2008

If I Could Sing, I Wouldn't Spin

I'm in training right now to be a more strategic publicist - and props to my agency - it's been drilled into us that we're not in the business of spin. And even bigger props to our instructor who woke me up from my morning stupor by asking us to put our interaction with the press through a "Battle Hymn of the Republic" test. In other words, if you can hear the trumpets blaring, you're doing the media, and more importantly, your client, a disservice.

But really, this is just an excuse to link to Judy Garland's stirring rendition of "Battle Hymn of the Republic."

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